Solar Diversity in TV
A large part of diversity in solar is not just hiring a diverse staff. The purpose of diversity hiring is to be better equipped to service a wider range of customers. This means speaking the languages the customer is most comfortable with in addition to appearing in the places that the customers like to congregate. A big part of SouthWest Sun Solar’s push to these underrepresented markets is to appear on community and ethnic television so that these diverse markets can be educated in solar.
Below you can see many of our company’s TV efforts to help educate the community.